Kim Lambert Designs
Kim Lambert Designs
Kim Lambert is a textile designer seeking a refined industry presence. We created a cohesive brand identity and visual system to position her work with confidence and clarity.
Kim Lambert is a textile designer seeking a refined industry presence. We created a cohesive brand identity and visual system to position her work with confidence and clarity.
Kim Lambert is a textile designer seeking a refined industry presence. We created a cohesive brand identity and visual system to position her work with confidence and clarity.
APPROACH
APPROACH
Craft Meets Contemporary
Craft Meets Contemporary
Craft Meets Contemporary
The identity needed to honour the tactility and heritage of textile design, while feeling modern enough to sit within today’s design landscape.
The identity needed to honour the tactility and heritage of textile design, while feeling modern enough to sit within today’s design landscape.
Elevated, Not Overworked
Elevated, Not Overworked
Elevated, Not Overworked
As a designer, Kim’s portfolio is the hero. The brand needed to feel distinctive yet restrained, supporting her work rather than competing with it.
As a designer, Kim’s portfolio is the hero. The brand needed to feel distinctive yet restrained, supporting her work rather than competing with it.
Sensory Through Colour & Texture
Sensory Through Colour & Texture
Sensory Through Colour & Texture
Deep wine tones, blush neutrals and subtle grain overlays were used to echo fabric textures, warmth and materiality.
Deep wine tones, blush neutrals and subtle grain overlays were used to echo fabric textures, warmth and materiality.
Built for Industry Positioning
Built for Industry Positioning
Built for Industry Positioning
The identity had to feel ready for studio applications, from portfolio submissions to client presentations and social presence.
The identity had to feel ready for studio applications, from portfolio submissions to client presentations and social presence.
CHALLENGE
CHALLENGE
Textile design sits at the intersection of art and commerce. The challenge was creating a brand identity that felt expressive and tactile, while maintaining enough structure and simplicity to position Kim as a serious, professional designer. It needed to signal creativity without leaning into cliché “handmade” aesthetics.
Textile design sits at the intersection of art and commerce. The challenge was creating a brand identity that felt expressive and tactile, while maintaining enough structure and simplicity to position Kim as a serious, professional designer. It needed to signal creativity without leaning into cliché “handmade” aesthetics.
RESULT
RESULT
A Distinctive Wordmark
A Distinctive Wordmark
A Distinctive Wordmark
We designed a high-contrast serif logotype with subtle typographic detailing, balancing softness and strength to reflect both craftsmanship and confidence.
We designed a high-contrast serif logotype with subtle typographic detailing, balancing softness and strength to reflect both craftsmanship and confidence.
A Cohesive Visual System
A Cohesive Visual System
A Cohesive Visual System
The colour palette of mulberry, blush pink, muted rose and crimson establishes a recognisable brand world that feels rich, romantic and design-led.
The colour palette of mulberry, blush pink, muted rose and crimson establishes a recognisable brand world that feels rich, romantic and design-led.
Physical Brand Touchpoints
Physical Brand Touchpoints
Physical Brand Touchpoints
Business cards and packaging mockups were developed to demonstrate how the identity translates into tactile applications, reinforcing material awareness.
Business cards and packaging mockups were developed to demonstrate how the identity translates into tactile applications, reinforcing material awareness.
Stronger Industry Presence
Stronger Industry Presence
Stronger Industry Presence
Kim Lambert Designs now has a polished, cohesive identity that positions her confidently within textile and surface design spaces.
Kim Lambert Designs now has a polished, cohesive identity that positions her confidently within textile and surface design spaces.
